Terms of Service

Last Updated: February 8, 2026

Agreement to Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“you,” “your,” or “Client”) and Osborne Digital Marketing LLC, doing business as Senior Living Mastery (“we,” “us,” “our,” “Company,” or “Senior Living Mastery”), a Florida limited liability company with its principal office at 401 East Las Olas Boulevard, Suite 1400, Fort Lauderdale, FL 33301.

By accessing or using our website at seniorlivingmastery.com, downloading any tools or resources, booking a discovery call, submitting any form, or engaging our services in any capacity, you acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety. If you do not agree to these Terms, you must immediately cease using our website and services.

Services Overview

Senior Living Mastery provides digital marketing, lead generation, lead tracking, CRM implementation, consulting, and related services exclusively for assisted living facilities, senior living facilities, memory care facilities, nursing homes, and related senior care businesses located in the United States. The specific scope, deliverables, and terms of any engagement will be outlined in a separate Service Agreement or Statement of Work executed by both parties prior to the commencement of services.

No Guarantee of Results

YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT SENIOR LIVING MASTERY MAKES NO GUARANTEES, REPRESENTATIONS, OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, REGARDING THE RESULTS, OUTCOMES, REVENUE, LEADS, OCCUPANCY RATES, RETURN ON INVESTMENT, OR ANY OTHER PERFORMANCE METRICS THAT MAY OR MAY NOT BE ACHIEVED THROUGH THE USE OF OUR SERVICES, TOOLS, RESOURCES, OR WEBSITE CONTENT.

Marketing and consulting results depend on numerous factors beyond our control, including but not limited to: market conditions, competition, your facility’s location, your facility’s quality of care, staffing, pricing, your responsiveness to leads, your sales process, your willingness to implement recommendations, changes to third-party advertising platforms (including Google, Facebook, and Instagram), changes to search engine algorithms, regulatory changes, and general economic conditions.

Past performance, case studies, testimonials, and examples referenced on our website, in our marketing materials, or during consultations are illustrative only and do not guarantee that similar results will be achieved for your facility. Every facility is different, and results will vary.

Free Tools and Resources

We offer free tools, checklists, calculators, and other resources through our website. These resources are provided “as is” for general informational and educational purposes only. They do not constitute professional advice, financial advice, legal advice, medical advice, or any other form of professional counsel.

By downloading or using any free tool or resource, you agree that:

• You use them at your own risk and discretion
• We are not responsible for any decisions you make based on the information contained in these tools
• The tools may contain general guidance that may not be applicable to your specific situation
• You will not hold us liable for any outcomes, losses, or damages resulting from the use of these tools
• We may require your name, email address, and phone number to deliver these resources, and by providing this information, you consent to receiving follow-up communications from us, which you may opt out of at any time

Intellectual Property

All content on our website, including but not limited to text, graphics, logos, images, videos, tools, checklists, calculators, templates, software, course materials, and any other materials (collectively, “Content”), is the exclusive property of Osborne Digital Marketing LLC and is protected by United States and international copyright, trademark, and intellectual property laws.

You may not, without our express prior written consent:

• Copy, reproduce, distribute, or republish any Content
• Modify, adapt, or create derivative works based on any Content
• Use any Content for commercial purposes or public display
• Remove any copyright, trademark, or proprietary notices from any Content
• Reverse engineer, decompile, or disassemble any software or tools provided
• Share, resell, or redistribute any tools, checklists, or resources downloaded from our website
• Use our name, logo, or branding in any way that implies endorsement or affiliation without written authorization

“Senior Living Mastery,” the Senior Living Mastery logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Osborne Digital Marketing LLC. You may not use these marks without our prior written permission.

User Conduct

By using our website and services, you agree that you will not:

• Use our website or services for any unlawful purpose or in violation of any applicable local, state, national, or international law
• Provide false, misleading, or inaccurate information in any form submission
• Attempt to gain unauthorized access to our website, servers, or systems
• Introduce viruses, malware, or other harmful code to our website
• Scrape, crawl, or use automated tools to extract data from our website without written permission
• Impersonate any person or entity or misrepresent your affiliation with any person or entity
• Interfere with or disrupt the operation of our website or services
• Use our services, tools, or content to compete with us directly or to provide similar services to third parties
• Harass, abuse, or threaten our staff, contractors, or other users

We reserve the right to terminate your access to our website and services immediately, without notice, for any violation of these Terms.

Client Responsibilities

If you engage our services, you acknowledge and agree that:

• You are solely responsible for the accuracy and completeness of all information, materials, and access credentials you provide to us
• You will respond to our communications and requests for information in a timely manner, as delays on your part may negatively impact project timelines and results
• You are responsible for implementing any recommendations, strategies, or advice we provide, and we are not liable for your failure to do so
• You will maintain your own backups of all website content, data, and materials
• You are responsible for ensuring that your facility complies with all applicable federal, state, and local laws, regulations, and licensing requirements
• You will provide us with accurate and truthful testimonials and case study information, and you authorize us to use anonymized versions of your results in our marketing materials unless otherwise agreed in writing
• You grant us permission to list your facility as a client and to reference our work together in general terms in our marketing, unless otherwise specified in your Service Agreement

Payment Terms

Payment terms, fees, billing cycles, and refund policies for our services will be outlined in a separate Service Agreement or Statement of Work. By engaging our services, you agree to the following general payment terms:

• All fees are due as specified in your Service Agreement
• Late payments may incur a late fee of 1.5% per month (18% per annum) or the maximum rate permitted by applicable law, whichever is lower
• We reserve the right to suspend or terminate services for accounts that are more than 15 days past due
• You are responsible for all costs of collection, including reasonable attorneys’ fees and court costs, in the event of non-payment
• Any advertising spend paid to third-party platforms (including Google Ads and Facebook Ads) on your behalf is non-refundable, as these funds are paid directly to the advertising platform
• Performance-based fees, including revenue share arrangements, are calculated based on the terms specified in your Service Agreement and are non-negotiable once agreed upon

Confidentiality

Both parties agree to maintain the confidentiality of any proprietary or sensitive information shared during the course of our engagement. This includes but is not limited to business strategies, marketing plans, financial information, client lists, facility data, occupancy rates, revenue figures, and any other information designated as confidential.

This obligation of confidentiality survives the termination of any Service Agreement for a period of two (2) years.

We may use anonymized and aggregated data from our engagements for internal analysis, benchmarking, and marketing purposes, provided that no individual client or facility can be identified from such data.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL OSBORNE DIGITAL MARKETING LLC, ITS OWNERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRACTORS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS OPPORTUNITIES, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH:

• YOUR USE OF OR INABILITY TO USE OUR WEBSITE OR SERVICES
• ANY CONTENT, TOOLS, OR RESOURCES PROVIDED ON OR THROUGH OUR WEBSITE
• ANY MARKETING CAMPAIGNS, ADVERTISING, OR STRATEGIES IMPLEMENTED ON YOUR BEHALF
• ANY INTERRUPTION, SUSPENSION, OR TERMINATION OF OUR SERVICES
• ANY ERRORS, INACCURACIES, OR OMISSIONS IN ANY CONTENT
• UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA OR TRANSMISSIONS
• ANY THIRD-PARTY ACTIONS, PRODUCTS, OR SERVICES
• ANY OTHER MATTER RELATING TO OUR WEBSITE OR SERVICES

IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR OUR SERVICES EXCEED THE TOTAL AMOUNT OF FEES ACTUALLY PAID BY YOU TO US DURING THE THREE (3) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

Indemnification

You agree to indemnify, defend, and hold harmless Osborne Digital Marketing LLC, its owners, officers, directors, employees, agents, contractors, and affiliates from and against any and all claims, demands, actions, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees and court costs) arising out of or related to:

• Your use of our website or services
• Your breach of these Terms
• Your violation of any applicable law, regulation, or third-party right
• Any content, materials, or information you provide to us
• Any claim by a third party related to your facility, operations, or business practices
• Any claim that your use of our services or tools infringes upon the rights of any third party
• Any dispute between you and your customers, residents, families, employees, or business partners

This indemnification obligation survives the termination of these Terms and any Service Agreement.

Disclaimer of Warranties

OUR WEBSITE, SERVICES, TOOLS, RESOURCES, AND ALL CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.

WE DO NOT WARRANT THAT:

• OUR WEBSITE WILL BE AVAILABLE AT ALL TIMES OR FREE FROM ERRORS, VIRUSES, OR OTHER HARMFUL COMPONENTS
• THE RESULTS OBTAINED FROM THE USE OF OUR SERVICES OR TOOLS WILL BE ACCURATE, RELIABLE, OR MEET YOUR EXPECTATIONS
• ANY DEFECTS IN OUR WEBSITE OR SERVICES WILL BE CORRECTED
• OUR SERVICES WILL RESULT IN ANY SPECIFIC LEVEL OF LEADS, TOURS, MOVE-INS, REVENUE, OR OCCUPANCY

Third-Party Services and Links

Our services may involve the use of third-party platforms and tools, including but not limited to Google Ads, Facebook Ads, Instagram, Google Analytics, Google Search Console, CRM platforms, email marketing platforms, and website hosting providers. We are not responsible for the terms, privacy practices, performance, outages, policy changes, or actions of any third-party service.

Changes made by third-party platforms (including changes to algorithms, advertising policies, pricing, or functionality) may impact the performance of our services, and we shall not be held liable for any such changes or their effects on your results.

Our website may contain links to third-party websites. These links are provided for convenience only, and we do not endorse, control, or assume responsibility for the content or practices of any third-party website.

Dispute Resolution and Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms, our services, or our website shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules, except as otherwise provided herein.

• The arbitration shall take place in Broward County, Florida
• The arbitration shall be conducted by a single arbitrator
• The arbitrator’s decision shall be final and binding, and judgment on the award may be entered in any court of competent jurisdiction
• Each party shall bear its own costs and attorneys’ fees, unless the arbitrator determines otherwise
• The arbitration proceedings and any award shall be confidential

YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION AGAINST US.

If for any reason a claim proceeds in court rather than arbitration, you agree to submit to the exclusive personal jurisdiction of the state and federal courts located in Broward County, Florida, and you waive any objection to such jurisdiction or venue.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. Any legal action or proceeding not subject to arbitration shall be brought exclusively in the courts of Broward County, Florida.

Termination

We reserve the right to terminate or suspend your access to our website and services at any time, with or without cause, with or without notice, and without liability to you. Upon termination, all provisions of these Terms that by their nature should survive termination shall survive, including but not limited to intellectual property provisions, disclaimers, limitations of liability, indemnification, and dispute resolution.

If you wish to terminate a Service Agreement, the terms for termination will be outlined in that specific agreement.

Force Majeure

We shall not be liable for any failure or delay in performing our obligations under these Terms or any Service Agreement due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, epidemics, war, terrorism, riots, government actions or orders, labor disputes, internet or telecommunications failures, power outages, cyberattacks, or failures of third-party platforms or services.

Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such finding shall not affect the validity of the remaining provisions, which shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

Entire Agreement

These Terms, together with our Privacy Policy and any separate Service Agreement or Statement of Work, constitute the entire agreement between you and Senior Living Mastery with respect to your use of our website and services, and supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written.

Waiver

Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision. Any waiver of any provision of these Terms shall be effective only if in writing and signed by an authorized representative of Osborne Digital Marketing LLC.

Modifications to These Terms

We reserve the right to modify these Terms at any time. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website or services following the posting of revised Terms constitutes your acceptance of such changes. We encourage you to review these Terms periodically.

Contact Us

If you have any questions about these Terms of Service, please contact us:

Senior Living Mastery Osborne Digital Marketing LLC 401 East Las Olas Boulevard, Suite 1400 Fort Lauderdale, FL 33301

Email: info@seniorlivingmastery.com Phone: +1 754 220 7740